To date, there are over 1.2 billion active websites all over the world and counting. Small and large businesses are on the internet, getting their own chunk of the market share. In today’s digital landscape, it’s important for brands and businesses to stand out from the crowd.

Think of popular brands like McDonald’s, Starbucks, Coca-Cola, Amazon, and many others. What makes people remember them? They all do something different to cut through the noise and become unforgettable. With the right focus and strategy, this can also be achieved by smaller brands and startups and gain competitive edge.

Since branding is the first step to achieving business success, make sure to develop a solid brand personality and create brand guidelines before you outsource web development and design services.

Here are some tips you can follow to make your brand stand out in this ever-evolving digital world.

Brand Cohesion and Consistency

Consistency can take your brand to new heights. Develop brand guidelines that are consistent with your message and the image you want to convey. Your brand message should be aligned with your company’s goals and objectives, and should focus on your target audience. In that way, your target market can easily relate with your brand and recognize that all your marketing endeavors are intended for them.

Apply your brand message and use your brand guidelines on all your sales, marketing, and advertising campaigns. The moment consumers see your ad, logo, or product, they should be able to automatically associate it with your brand and your message.

Brand cohesion and consistency will help influence your audience to view you as a reliable brand. Ultimately, this will help develop customer loyalty and trust.

Memorable Brand Storytelling

Brand storytelling isn’t just about the copy you publish on your About Page, and it’s more than just the witty tagline you use on your advertisements. Your brand story is everything about your brand—from your website copy to your content to your customer feedback and experiences. Your story is the foundation of your company. It’s the past, the present, and the future of your brand.

So, tell your story with every customer touchpoint. Let your audience know what you’re all about. Tie it back to your vision-mission.

What is it that you originally wanted to achieve when you started the company? How do you want your audience to see you? Tell a story that resonates with your audience.

Superior Content

Content marketing is one of the top strategies that your brand should leverage. According to Content Marketing Institute, quality content that’s properly presented and innovatively promoted is all it takes for a blockbuster content marketing campaign.

By consistently posting relevant and remarkable content, you can establish yourself as a leader in your specific industry. Focus on quality over quantity. Five high-performing blog posts are better than a hundred articles that don’t reach your target audience.

Make sure that the topics of your posts are consistent with your brand message and are helpful to your market. Promote your content on your social media channels to build a following and encourage consumer engagement.

User-Friendly Website

You want your brand to be seen and you want your audience to visit your website and know what you’re all about. But, how can you do that with a website that annoys visitors? Make sure that you provide the best customer experience through a responsive website.

Keep in mind that the average attention span of web users is merely 8 seconds. That means that you have less than 8 seconds to grab a user’s attention, or else they’ll exit from your website. Optimize the speed and page loading time of your site. If it doesn’t load for your user, then it doesn’t get seen at all.

Focus on the user interface and user experience. You may have a beautiful layout and stunning images; but if it’s hard for a user to navigate through your website, then that’s a huge turnoff. Don’t make it hard for people to send you a message or buy your product. The fewer clicks they perform, the better the user experience.

Make sure that your team is aligned when it comes to UI and UX before you outsource web design services.

Community and Audience Engagement

Be where your customers are and leverage the various platforms and channels available. If your target customers are Facebook users, then be on Facebook.

Experiment with various content types such as images, videos, snackables, contests, blog post sharing, and other content formats to determine which one generates more audience engagement.

Measure and analyze the data available to you to see the content types and topics that perform well. Supplement social media engagement with email marketing to nurture your relationship further.

Communicate with your audience using a consistent tone and personality in a timely manner. Answer questions and comments on your online channels to show customers and potential clients that you care about them and you value their opinion and input.

Bottom Line

With over 1.2 billion websites published on the internet, it’s imperative for brands to demonstrate consistency. This involves all your brand collaterals that you will use throughout your marketing campaigns.

For a brand to be successful in this saturated digital landscape, you need to have a customer-first mentality. Ensure that all marketing campaigns are centered on the goal of achieving customer satisfaction.