“Type is power,” as pronounced by this YouTube video by Yukon-based designer and animator Ben Barrett-Forest. And he’s absolutely right. Throughout the centuries since typography was invented, it has served several purposes from its original use of being utilized for printing press, which became a necessity after scribing became too grievous and time-consuming for monks.

The video narrates the short history of typography accurately, except for one error: that print technology has been existing in the Far East for at least a few centuries before Gutenberg invented the Blackletter typeface. But other than that, it was a fascinating look at the evolution to modern typography – from print to web.

At present, typography remains to be integral in print, but its use and its impact have been far reaching. Whether for personal or business, typefaces play an important role on how your messages, your brand can successfully convey your idea. This is a vital consideration for our team of graphic designers at MicroCreatives. We carefully select the typeface that best fits the nature of your business. A typeface also helps define or emphasize the idea of who you are and what you do. Each one is unique and functions differently.